After the end of cooperation with Revieweek.com, I took up custom website development again, gradually gained clients, but at some point I realized that it’s not for me at all. To keep my pants on – fine, but it’s wildly boring to develop diverse and uncomplicated sites for completely different clients, constantly looking for new ones and supporting old ones in parallel, while my experience and ambitions have long outgrown the tasks that arise in the framework of such cooperation. As a result, I stopped all this and went into the development of my own multifunctional template for WordPress, which I am currently engaged in, and which I am ready to turn into a hobby, if I meet an interesting job for me in an affiliate team or an affiliate network related to SEO and traffic websites.
Skills: Custom development for WordPress, CSS, HTML, PHP, SQL, jQuery, JavaScript, Ajax, ACF, WPML, Integration via API, Integration with payment services, Creation of online communities, Localization of sites and multilingualism, Automatic and manual translation, Parsing and autoposting, Custom fields, NFT and Blockchain (just a little bit), PageSpeed, Process Automation, etc.
Once we had a massive multi-day blackout in Odessa and to keep myself busy I started writing short notes in French. A journalist friend from Belgium asked for a voiceover to put them on the radio, and since then this hobby has been a regular thing. Gradually, short notes in the morning news have grown into 20-minute quality reports with montage, with music and thematic passages, sometimes ironic and often near-philosophical. Publicly reflecting on different life situations and informing about the current situation in Ukraine. The archives can be found on
the radio website and on
my blog, which, incidentally, does not have as many subscribers as I would like, but through which I have managed to raise a significant amount of money for humanitarian missions over 2 years, reinforcing my experience in working with a loyal audience.
Skills: Radio appearances, Voice-over, Audio editing, Music selection, Chronicle writing, Essay writing, Blogging, E-mail marketing, Mailing list management, Fundraising for humanitarian missions, Audience relations, etc.
For me it was the first conscious experience of working as an employee. Before that I avoided getting into a structure where I have a boss, but here everything matched up so that I agreed – an interesting long-term project, inspiring tasks that correspond with my vision of a quality website for branded traffic. When I came to the project – it was just a small review site on a slightly modified template. During three years of work we completely redesigned the entire engine, developed from scratch a lot of new and finally successful functionality, implemented multi-lingualism, parsers, various integrations, our own system of reviews and dynamic review tables, and much more. At some point, the tasks started to run out and we paused our collaboration. A year later, we made another iteration of several months, during which we implemented a number of improvements.
Skills: Custom development for WordPress, Preventive Maintenance, Custom Fields, CSS, HTML, PHP, PhpMyAdmin, SQL, jQuery, JavaScript, Ajax, PhpStorm, ACF, WPML, WPRocket, Responsive Layout, PageSpeed, Process Automation, Online Marketing, Email Marketing, Multilanguage versions, Automatic Translation, SEO, Affiliate Marketing, Parsing, API Integrations, etc.
My brainchild, which grew out of the experience of creating and promoting my own medical websites with SEO traffic. Over three years we developed and refined a work scheme from scratch, where we were intermediaries in placing advertisements from big pharmaceutical brands on near-medical content sites. On the one side – we built a small sales team and negotiated contracts, on the other side – we scouted for webmasters and assembled a network of over 3000 traffic sites. As the volume of deals grew, we started to have problems in traffic purchasing due to long postpayments from clients, solutions to which we managed to find after the business was closed. I certainly do not regret the closure, as the most interesting thing for me during all this time was to develop various application tools for our needs (internal CRM, analytics system, various scripts and inter-service integrations for automation), and now I realize that it was just another stage on the way to becoming a programmer in the niche of affiliate marketing.
Skills: Sales Management, Project Management, Online Marketing, Native and Teaser Advertising, Conversion Increase, Traffic Monetization, Advertising Sales, Working with large customers and advertising agencies, Editorial Management, Website Development, Setting up analytics, Process Automation, Sales Strategy, Participation in exhibitions and conferences, Making presentations, etc.
A small utilitarian project that gradually created three plugins to simplify content sites and increase revenue. The first were plugins for searching and posting photos and videos directly from the WordPress admin, which significantly saved the budget for article publishing. The flagship was the Custom Advert Blocks plugin, which allowed to place various advertising formats directly inside the content, with deep settings for targeting and A/B testing, which in the end allowed to increase profits from both teaser networks and affiliate programs after a couple of days of simple project configuration. Here I did not act as a programmer yet – I did not have enough experience for such developments. For my part I provided the logic of the plugins and promotion among the community, the plugins themselves were made by freelancers, and of course now I have a lot of questions to their code and approaches. I regret a bit that the project was maintained with the left heel of my right foot in parallel with others and was eventually abandoned, but it gave me experience in creating and selling my own digital products to a highly specialized audience. Just through word of mouth did the project manage to generate significant profits.
Skills: Traffic Monetization, WordPress, Web Development, PHP, JavaScript, CSS, Project Management, Product Logic Development, Development Management, Digital Product Promotion, Technical Support, Online Sales, Process Automation, etc.
At some point I got in touch with investors who gave budgets for content creation for new information sites, which resulted in a significant increase in the scale of content production, search and selection of hundreds of authors on the ETXT exchange (the profile still exists), and development of various scripts to automate the process. In order not to stop the speeding up car, for several years I provided content services to other webmasters, which gave me interesting experience inpackaging my own product, as well as in working with high budgets.
Skills: SEO, Semantic Core, Article Promotion, SEO Copywriting, Content Management, Managing a team of writers and editors, Project Management, Finding and attracting clients, Maintaining client projects, Process Automation, etc.
As soon as I started making my first websites, I started receiving orders for development. This, in principle, has always been the main driver in my evolution – it opened doors to related projects, and also brought profit. I started with HTML, then discovered Joomla and other forgotten CMS. At some point I got to WordPress, made a blog, through which I joined the movement of money makers from that time, started making content sites, and so on…. In parallel, in the last years of university I created two online stores with partners, which we lifted from scratch and successfully sold, and I have almost completely moved away from trying to do anything related to retail. Except for the idea of opening a bookstore, which I did open in the center of Moscow in the Chekhov Library, and I closed it as a delivery point for Internet orders from large delivery services. During this period, I was rather trying to determine what was mine and what was not mine, biting into it, trying it out. Something worked out, something not so well, but it all gave me a certain experience, which in one way or another is still useful today.
Skills: Blogging, SEO, Copywriting, Website Creation, Website Promotion, Traffic Monetization, Online Sales, Online Store Management, WordPress, Joomla, ModX, Shop-Script, HTML, PHP, CSS, Advertising, Google AdSense, Working with teaser and affiliate networks and others.
I started trying to make my first websites when I was in my last year of high school, when I bought my first computer after working as a courier for a summer. Growth was slow at first and there were a lot of other side hobbies, business attempts and related knowledge, but since 2019 this is my main activity. Every day I learn something new and continue to improve as I work. Tried different things, but eventually focused on custom development for WordPress, which I use as a framework to accomplish a variety of tasks, from landing pages to process automation.
Skills: PHP, HTML, CSS, JavaScript, JavaScript, jQuery, Ajax, SQL, XML, WordPress, Joomla, ShopScript, Shopify, ModX, WPML, Qtranslate, TranslatePress, ACF, API, Parsing, Multilanguage Sites, Process Automation, Integrations, Responsive Layout, PageSpeed and more.
A series of licensed offline trainings on Big Sales, the SPIN method and sales strategies from certified trainers Sergey Royzman and Victoria Labokaite. I studied to better understand how to sell advertising on content websites to big pharmaceutical brands. Sergei Royzman eventually became my partner in the native advertising business.
Skills: Sales, Communication, Big Selling, Neil Rackham’s SPIN Method, Sales Strategy, Identifying and Developing Needs, Competitive Analysis, Cold Calls and Letters, Making Presentations, Maintaining Contracts, CRM Implementation, etc.
Roman Puzat once opened up to me, like many others, the world of making money with content sites. Back then, it was much easier than it is now – just follow the instructions and get results. Which we all enjoyed doing. But we also managed to build a community around the subject of websites, from which many businesses grew, including some of my projects. In addition to regular online training, we also traveled to different countries for training/vacation on several occasions.
Skills: Content Sites, SEO, Copywriting, Copywriting, Collecting and clustering Semantic Core, Managing a team of authors, Optimizing sites, Site monetization, Working with teaser and affiliate networks, Creative Development, Finding and optimizing affiliate schemas
The first reason for this event was to avoid the russian army, as evening study at MSLU did not give a deferment. Also I fell for the name of the faculty (at that time I was actively writing poetry and considered myself a poet). Nevertheless, I liked the whole thing – interesting people, deep discussions, and in general a rather non-framework approach to learning. I think that many of my life values were fixed during this period. And acquaintances, as well as knowledge, are stille useful in current life.
Skills: Life Approach, Self-understanding, Life Values Development, Communication, Debate, Negotiation, Openness to new things, Diverse perspectives on problems/challenges, Finding a common solution with different opinions/positions, etc.
Here I developed a deep interest in French. I chose the language intuitively when I was assigned – I liked the girl who chose French, and I traded my already quite familiar English for it. Three out of five years of study I skipped, but I still learned the language, having watched about 3000 movies at home in the original version. At the diploma defense, of course, everyone wondered how I suddenly knew how to speak, and even with a minimal accent, and I chose a very revolutionary topic for translation and defense, but the goal was achieved. I use this language with pleasure now: I write and voice chronicles for the radio, absorb interesting content, and communicate with friends, most of whom are French-speaking expats.
Skills: French, Translation, Linguistics, Language Learning, Transforming laziness into profit, Out-of-the-box problem solving, Editorial work (I had my own online linguistic magazine within the university).